Search Engine Optimization
If your website is not showing on search engines, or even if it has less than excellent position, you may be losing customers.... and sales!
Search Engine Optimization (SEO), Search Engine Marketing and Website Promotion. Carrick Web Design can get your business more visitors to your website creating more sales through better search engine rankings, using good clean search engine optimization (SEO), marketing and promotion techniques.
Insight to getting found
Your website becomes part of the web after it is hosted on a web server. However, the users gaining access to the web remain unaware of your website unless you make it public by using advertisements or by providing links to your web pages on popular websites.
Another method of making users aware of your website is by registering your website with a search engine.
If your website is registered with a search engine, it is displayed when a user uses that search engine to search information related to your website.
Users gaining access to the web can search for information by using search engines and directories. Google is a commonly used search engine, and Yahoo is a commonly used directory.
Search Engines
Search engines use an automated process called a robot or spider to discover new web pages. A robot crawls around the web, follows new links, and indexes the information it finds.
The advantage of using a search engine is that it can find a particular web page if the link to that web page exists anywhere on the web. However, the search for the web page may take a long time. The time to search a web page can be decreased substantially by submitting your website manually to the search engine.
Directories
Users can also use a directory to find information on the web. A directory can find only the web pages that are registered with it.
To register with a directory, you need to submit the web page manually.
Directories generally contain a description of all web pages. The advantage of using a directory is that the search results of a directory contain web pages that closely match any specific criterion.
Search Engine Optimization
SEO just means Search Engine Optimization it is a broad definition for the different methods in the way Web sites are created, designed for being ranked and indexed within search engines and directories. There are many different aspects to this process, some are listed below.
Submission
Search engine optimization includes manually submitting your website to all the top search engines and directories, carefully following their registration rules. Rather than use auto-submission tools. This takes longer to do but proves more effective. Simple submission of your web site to search engines and directories alone is not enough to get you ranked in a good position.
Keywords
Keywords are the word combinations and phrases that people use to search for sites in search engines and directories. Skillful work must be done to optimize your web site for your important targeted keywords. We do thorough research to find the best search phrase for your business. We also look at how often people are looking for these keywords on search engines.
Linking
This is an important factor in search engine optimization. Links to your web site from other web sites helps boost your search engine rankings. Almost all search engines value link popularity highly and use the number of quality sites that link to you as one of their factors in their ranking algorithm. Carrick Web Design identifies and evaluates relevant web sites for listing your company's products or services, including search engines and directories appropriate for your industries and target markets.
Page Layout
We make sure your site layout is clean, well organised and accessible. You'd be surprised at the difference this can make to your rankings. Here is a good tip for you, try looking at your site in a text only browser such as Lynx to get a good idea of how a search engine spider sees your pages. If you can navigate your site easily and find all the content, search engine spiders will be able to do the same.
Optimizing Content
Optimizing content on your site is the most important factor in search engine optimization. A percentage of textual content of an optimised page should be your keywords included naturally in your content. Just adding a list of keywords to your page or just putting them any where will make your ratings plummet. For more information about Optimizing content on your site Contact us.
Having problems getting found ?
Contact us today and we will look at your website, then let you know what we can do to improve your position.
